One of my favourite slang phrases in Chinese is 土豪, for which the closest English equivalent I can find is nouveau riche.
Gold-coloured consumer products (e.g. champagne-coloured iPhone) are described as 土豪金 (金=gold）。On Taobao, this will often appear alongside other colour choices (white, black, silver) described in more plain language.
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One of my favourite slang phrases in Chinese is 土豪, for which the closest English equivalent I can find is nouveau riche.
Gold-coloured consumer products (e.g. champagne-coloured iPhone) are described as 土豪金 (金=gold）。On Taobao, this will often appear alongside other colour choices (white, black, silver) described in more plain language.
It's a rather diminutive term for the newly rich. The tone is almost like dirt barons.
So the same way that 'new money' is used to describe newly rich people? (as in "look at his car, you can tell he's 'new money")
Actually a little different. In chinese, the term "tu hao" can be also used with a humorous context, not entirely critical.
If you plug in the chinese into google translate, it comes up as "Tyrant."
The zh wikipedia has an entry, a real hoot under machine translation.