Hootsuite is also not just for Twitter; they allow access and control of multiple social profiles. Granted most people use it only for Twitter, but the fact remains, they have a product people are willing to pay for.
I can't really envision a scenario where Twitter killed them, but if you can, please share.
237 of the Fortune 500 is a powerful reality distortion field. I've been right (Zynga) and wrong (Facebook) before, the future is notoriously hard to predict. The fact that anyone perceives any long term value to software with banner features like "scheduled tweets" is supremely irritating. By the time this slew of darling me-too software startups are ashes, the early stage investors will have already extracted their return. In the end, I suppose that is all that matters. What is most irksome is that HootSuite is effectively crippled because Twitter terms of service will not permit them to develop features that are in incredibly useful, and they will sue companies that do (TweetAdder). HootSuites entire business is predicated on an amicable relationship with Twitter, but if the business delivers features that are truly valuable, how do they prevent Twitter from commoditizing them within Twitters native feature set? This strategy is incredibly naive, and it's destined to fail.
Hootsuite is quite useful. Unlike Twitter, you can schedule tweets and view your past scheduled tweets. They also provide a lot of different metrics (which I have yet to its full potential). The navigation is pretty good though I think some features could be added/moved around (for example, being able to schedule Instagram photos). But other than that, I give Hootsuite two thumbs up. Congratulations!!
I agree. scheduled tweets is to Hootsuite what filters is to Instagram. Turns out practically every person that does anykind of marketing with social media in the world wants it
I've always thought it was the multiple account management features. I personally as individual manage multiple accounts just running groups/orgs I do on the side. In addition my whole team shares the work of watching our Company account and replying/providing-content.
Schedule tweets are definitely awesome, we certainly are not using them enough. I assumed Companies like Buffer would be more specialized at that use case and had been meaning to check them out for that. Guess I should actually try what Hootsuite has built in.
gratuitous plug would you mind checking out http://streamscience.co and giving me feedback on it? Its designed to give close control over scheduling and giving advice on hashtag selection.
Comments
HootSuite is less than useless, as Twitter Terms of Service prohibit anything that might take eyes off of Twitter.
Obviously you are wrong. With 237 of the Fortune 500 companies using it, it must not be that terribly useless.
Disclosure: I am an engineer with HootSuite
You're also aware that Twitter could at anytime disallow your use of their entire API ecosystem, correct?
They could, but Hootsuite pays money for access.
Hootsuite is also not just for Twitter; they allow access and control of multiple social profiles. Granted most people use it only for Twitter, but the fact remains, they have a product people are willing to pay for.
I can't really envision a scenario where Twitter killed them, but if you can, please share.
They enter the market with a competing product.
See: "eBay Payments by Billpoint"
for a classic example of how even in the most optimal scenario, the platform doesn't always win when it tries to compete with the ecosystem.
They already did through their acquisition of Tweetdeck and it hasn't lead to any such action from Twitter in the years since.
237 of the Fortune 500 is a powerful reality distortion field. I've been right (Zynga) and wrong (Facebook) before, the future is notoriously hard to predict. The fact that anyone perceives any long term value to software with banner features like "scheduled tweets" is supremely irritating. By the time this slew of darling me-too software startups are ashes, the early stage investors will have already extracted their return. In the end, I suppose that is all that matters. What is most irksome is that HootSuite is effectively crippled because Twitter terms of service will not permit them to develop features that are in incredibly useful, and they will sue companies that do (TweetAdder). HootSuites entire business is predicated on an amicable relationship with Twitter, but if the business delivers features that are truly valuable, how do they prevent Twitter from commoditizing them within Twitters native feature set? This strategy is incredibly naive, and it's destined to fail.
https://dev.twitter.com/programs/twitter-certified-products/...
Hootsuite is quite useful. Unlike Twitter, you can schedule tweets and view your past scheduled tweets. They also provide a lot of different metrics (which I have yet to its full potential). The navigation is pretty good though I think some features could be added/moved around (for example, being able to schedule Instagram photos). But other than that, I give Hootsuite two thumbs up. Congratulations!!
I agree. scheduled tweets is to Hootsuite what filters is to Instagram. Turns out practically every person that does anykind of marketing with social media in the world wants it
I've always thought it was the multiple account management features. I personally as individual manage multiple accounts just running groups/orgs I do on the side. In addition my whole team shares the work of watching our Company account and replying/providing-content.
Schedule tweets are definitely awesome, we certainly are not using them enough. I assumed Companies like Buffer would be more specialized at that use case and had been meaning to check them out for that. Guess I should actually try what Hootsuite has built in.
gratuitous plug would you mind checking out http://streamscience.co and giving me feedback on it? Its designed to give close control over scheduling and giving advice on hashtag selection.
Tweetdeck does a good job with scheduled Tweets: https://web.tweetdeck.com/