Hootsuite is also not just for Twitter; they allow access and control of multiple social profiles. Granted most people use it only for Twitter, but the fact remains, they have a product people are willing to pay for.
I can't really envision a scenario where Twitter killed them, but if you can, please share.
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They could, but Hootsuite pays money for access.
Hootsuite is also not just for Twitter; they allow access and control of multiple social profiles. Granted most people use it only for Twitter, but the fact remains, they have a product people are willing to pay for.
I can't really envision a scenario where Twitter killed them, but if you can, please share.
They enter the market with a competing product.
See: "eBay Payments by Billpoint"
for a classic example of how even in the most optimal scenario, the platform doesn't always win when it tries to compete with the ecosystem.
They already did through their acquisition of Tweetdeck and it hasn't lead to any such action from Twitter in the years since.