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Comment on How we are using 'Hitler reacts' video to convey our startup's positioning

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I enjoy an over-captioned Hitler Reacts video as much as anyone, but it seems somehow in poor taste to use it to promote a business.

I am the creator of the video, and also a member of PriceShred. We are trying to highlight a problem with 'online selling in India' which our customers have repeatedly mentioned to us, and which we are trying to solve. This video tries to drive home the message, that online selling, in its current avatar in India, is broken and there is a need for a better solution. This is where PriceShred with its motto ‘Making selling online easy’, comes into the picture. Also as one of the pioneers of ReCommerce in India, we hope that this video will help in creating awareness about the online selling problems in India, why now is the time to start talking about this, what market dynamics have lead to creation of these problems and possible solutions.

And calling out other businesses(FlipKart, LetsBuy etc) when promoting their own business makes this video unwatchable.

Our main aim with this blog post was to create awareness about our market, the 'online selling' market in India. To depict the problems that customers which are trying to sell online face, we used an adjacent market, the 'online buying' market to compare and contrast, and to show how 'online buying' has been made easy by FlipKart and Letsbuy, and why their is need for a similar revolution in the 'online selling' side. Also as Flipkart is the pioneer in E-Commerce in India, we have a lot of respect for them, and this is our hats off to them. And Flipkart took in in good humor, and even tweeted about the blog and the video, to its followers. So I think we did that part right.

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