I am the creator of the video, and also a member of PriceShred. We are trying to highlight a problem with 'online selling in India' which our customers have repeatedly mentioned to us, and which we are trying to solve. This video tries to drive home the message, that online selling, in its current avatar in India, is broken and there is a need for a better solution. This is where PriceShred with its motto ‘Making selling online easy’, comes into the picture. Also as one of the pioneers of ReCommerce in India, we hope that this video will help in creating awareness about the online selling problems in India, why now is the time to start talking about this, what market dynamics have lead to creation of these problems and possible solutions.