I won't know about the value of video for doing the actual sell. My guess is it would vary from industry to industry. Just be careful of thinking that just because you don't enjoy video, that your visitors too won't enjoy video.
What I can attest to is a video can really help get blogger coverage. Bloggers love to be able to embed a 1-2min demo of what your site is about. I believe it was a big part of what got us top coverage(on TechCrunch/digg etc.) when we launched few years ago.
Moreover, video helps you control the precise message in a world where bloggers can do a 5min writeup on your site that totally misses the point.
Comments
I won't know about the value of video for doing the actual sell. My guess is it would vary from industry to industry. Just be careful of thinking that just because you don't enjoy video, that your visitors too won't enjoy video.
What I can attest to is a video can really help get blogger coverage. Bloggers love to be able to embed a 1-2min demo of what your site is about. I believe it was a big part of what got us top coverage(on TechCrunch/digg etc.) when we launched few years ago.
Moreover, video helps you control the precise message in a world where bloggers can do a 5min writeup on your site that totally misses the point.