Is video that important? I hate it when the only way I can understand what a product does is by spending 2 minutes to watch a video. Has anyone does tests to see how much video improves conversions?
I think thats a little to B&W. I don't think you should only ever have a video, Its important to have features in writing. You never know when you need to print something out for your boss to review.
My big point is, let people trust in and rely on a video as their first experience, make that experience priority, if it makes sense for your business.
ECM and Zumbox both offer very new strategies to dealing with a problem most people don't really conceptualize immediately.
I won't know about the value of video for doing the actual sell. My guess is it would vary from industry to industry. Just be careful of thinking that just because you don't enjoy video, that your visitors too won't enjoy video.
What I can attest to is a video can really help get blogger coverage. Bloggers love to be able to embed a 1-2min demo of what your site is about. I believe it was a big part of what got us top coverage(on TechCrunch/digg etc.) when we launched few years ago.
Moreover, video helps you control the precise message in a world where bloggers can do a 5min writeup on your site that totally misses the point.
Comments
Is video that important? I hate it when the only way I can understand what a product does is by spending 2 minutes to watch a video. Has anyone does tests to see how much video improves conversions?
If the only way I can get at product information is a video, I leave. It's that simple
I think thats a little to B&W. I don't think you should only ever have a video, Its important to have features in writing. You never know when you need to print something out for your boss to review.
My big point is, let people trust in and rely on a video as their first experience, make that experience priority, if it makes sense for your business.
ECM and Zumbox both offer very new strategies to dealing with a problem most people don't really conceptualize immediately.
I won't know about the value of video for doing the actual sell. My guess is it would vary from industry to industry. Just be careful of thinking that just because you don't enjoy video, that your visitors too won't enjoy video.
What I can attest to is a video can really help get blogger coverage. Bloggers love to be able to embed a 1-2min demo of what your site is about. I believe it was a big part of what got us top coverage(on TechCrunch/digg etc.) when we launched few years ago.
Moreover, video helps you control the precise message in a world where bloggers can do a 5min writeup on your site that totally misses the point.