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Comment on The Dangers of the “Google Analytics-Powered Startup”parent

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What kind of conversions are you trying to track? Although it takes some configuration, I've had no problems tracking all kinds of conversions for different sites--ecommerce, SaaS, leadgen, etc.

The worst thing about GA for conversion tracking is it's not retroactive, so you have to go though a slow configure/wait a few days/see if the data looks right/reconfigure cycle.

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