I agree with most of the points. We use GA for general traffic patterns, definitely not conversion tracking. It is horrible at true conversion tracking.
What kind of conversions are you trying to track? Although it takes some configuration, I've had no problems tracking all kinds of conversions for different sites--ecommerce, SaaS, leadgen, etc.
The worst thing about GA for conversion tracking is it's not retroactive, so you have to go though a slow configure/wait a few days/see if the data looks right/reconfigure cycle.
Comments
I agree with most of the points. We use GA for general traffic patterns, definitely not conversion tracking. It is horrible at true conversion tracking.
What kind of conversions are you trying to track? Although it takes some configuration, I've had no problems tracking all kinds of conversions for different sites--ecommerce, SaaS, leadgen, etc.
The worst thing about GA for conversion tracking is it's not retroactive, so you have to go though a slow configure/wait a few days/see if the data looks right/reconfigure cycle.