From what we're seeing, there's very clear interest in beacons across a wide variety of verticals - hotels, events, museums, etc. Retail is definitely one of the significant verticals but not the only one.
That's also one of the reasons Beaconstac is a developer-led platform with SDKs & REST APIs - we think it is best to let developers figure out how to add proximity-based applications to the verticals they work in.
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From what we're seeing, there's very clear interest in beacons across a wide variety of verticals - hotels, events, museums, etc. Retail is definitely one of the significant verticals but not the only one.
That's also one of the reasons Beaconstac is a developer-led platform with SDKs & REST APIs - we think it is best to let developers figure out how to add proximity-based applications to the verticals they work in.