Cool stuff guys. Quick question: how much of an adoption are you expecting for iBeacon compliant stuff in say, the next 2 years amongst small and medium retailers? Or is it more of a large retail play?
From what we're seeing, there's very clear interest in beacons across a wide variety of verticals - hotels, events, museums, etc. Retail is definitely one of the significant verticals but not the only one.
That's also one of the reasons Beaconstac is a developer-led platform with SDKs & REST APIs - we think it is best to let developers figure out how to add proximity-based applications to the verticals they work in.
For starters, we expect this to be more geared towards larger players, since we the business needs to invest in an app. Having said that the use-cases for beacons definitely go beyond just retail across various industry verticals and we expect this to be driven by developers.
Comments
Cool stuff guys. Quick question: how much of an adoption are you expecting for iBeacon compliant stuff in say, the next 2 years amongst small and medium retailers? Or is it more of a large retail play?
Glad you like it!
From what we're seeing, there's very clear interest in beacons across a wide variety of verticals - hotels, events, museums, etc. Retail is definitely one of the significant verticals but not the only one.
That's also one of the reasons Beaconstac is a developer-led platform with SDKs & REST APIs - we think it is best to let developers figure out how to add proximity-based applications to the verticals they work in.
For starters, we expect this to be more geared towards larger players, since we the business needs to invest in an app. Having said that the use-cases for beacons definitely go beyond just retail across various industry verticals and we expect this to be driven by developers.