I would caution against making broad sweeping generalizations (most installs from FB mobile ads never even open the app once) from one incident where this one person had an issue.
Companies like King and others have VERY competent teams of digital media and analytics experts, as well as the engineering resources to implement VERY advanced tracking.
They would most definitely not be spending the large sums they are if they were not very confident in the return it gave them.
The reason why these guys are getting cleaned up is because the teams at companies like King set it up so that they will choke out their possible competitors with sky-high rates.
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I would caution against making broad sweeping generalizations (most installs from FB mobile ads never even open the app once) from one incident where this one person had an issue.
Companies like King and others have VERY competent teams of digital media and analytics experts, as well as the engineering resources to implement VERY advanced tracking.
They would most definitely not be spending the large sums they are if they were not very confident in the return it gave them.
I agree. Targeting on fb ads seems to be improving. Real ROI comes from expert ad buying teams that know exactly what they're doing.
The reason why these guys are getting cleaned up is because the teams at companies like King set it up so that they will choke out their possible competitors with sky-high rates.
Working as intended.
Right, but the entire point is that companies like King are continuing to do it because it is profitable.