I would caution against making broad sweeping generalizations (most installs from FB mobile ads never even open the app once) from one incident where this one person had an issue.
Companies like King and others have VERY competent teams of digital media and analytics experts, as well as the engineering resources to implement VERY advanced tracking.
They would most definitely not be spending the large sums they are if they were not very confident in the return it gave them.
The reason why these guys are getting cleaned up is because the teams at companies like King set it up so that they will choke out their possible competitors with sky-high rates.
I'm going to disagree. My agency helped take one of our clients to #1 grossing in education off the back of mostly facebook and twitter mobile install ads. We had an average of $0.60 to $0.80 downloads with an over 10% conversion to our $30 paid version.
I've also tried some things that don't really work on facebook at all. I think as marketers, we need to be nimble and quickly figure out if a given platform is where our audience lives. Iterate quickly and do statistically relevant test sizes before you commit a massive budget to anything.
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Facebook mobile ads are pure crap. Here is a proof if anyone needs one: http://forums.makingmoneywithandroid.com/income-reports/1635...
Most installs from Facebook Mobile ads never even open the app once (Yes even Once).
If you read the post from the same guy, you will notice he actually targeted to People who play word games on mobile.
I would caution against making broad sweeping generalizations (most installs from FB mobile ads never even open the app once) from one incident where this one person had an issue.
Companies like King and others have VERY competent teams of digital media and analytics experts, as well as the engineering resources to implement VERY advanced tracking.
They would most definitely not be spending the large sums they are if they were not very confident in the return it gave them.
I agree. Targeting on fb ads seems to be improving. Real ROI comes from expert ad buying teams that know exactly what they're doing.
The reason why these guys are getting cleaned up is because the teams at companies like King set it up so that they will choke out their possible competitors with sky-high rates.
Working as intended.
Right, but the entire point is that companies like King are continuing to do it because it is profitable.
I'm going to disagree. My agency helped take one of our clients to #1 grossing in education off the back of mostly facebook and twitter mobile install ads. We had an average of $0.60 to $0.80 downloads with an over 10% conversion to our $30 paid version.
I've also tried some things that don't really work on facebook at all. I think as marketers, we need to be nimble and quickly figure out if a given platform is where our audience lives. Iterate quickly and do statistically relevant test sizes before you commit a massive budget to anything.