Did you see the headings on those pages? "Ah, paperwork."
"Ready, Set, Go." Details like that fascinate me. It suggests that even when making a document that very few people see, Apple sweats the small details.
Also, it's not branded paperwork. It's well-designed paperwork. There's a difference, though I suppose if you're the sort of person who still thinks a Mac is just a "branded computer" we'll have to disagree here.
Also also, I'm going to rant a second at you, because Apple is not brand-centric. I've got a Samsung phone that uses AT&T. The word Samsung appears three times on the phone's hardware, the word AT&T twice. When I open the phone, the AT&T logo is on the front screen and the back screen, and then it remains in the top bar no matter what I do. THAT'S branding for you. It's desperate, ugly branding. Meanwhile, if I total up ALL the Apple products I have with me, and that's a power cord, a laptop, an iPod touch, and an iPod cord, the Apple logo appears a total of three times, once a product; the name Apple appears a total of three times, once a product; I see the Apple logo briefly when I start up my Macbook Pro, but not when I open my iPod touch.
Mac products are very not branded, compared to their competitors' products. The thing is, Apple's brand has a reputation, unlike Samsung/Motorola/Nokia or Dell/HP, and so when you see an Apple logo it means something. When you see a Windows logo plastered on the front of your laptop you don't call it "brand-centric" because nobody cares about the Windows brand. So when people complain about Apple's logo being ubiquitous on their product, I scoff, because the complaint's really that Apple made stuff good enough that people recognize the name Apple over their competitors.
Let's be clear. My comment was made in jest at this subject appearing on HN and not at Apple. This was in no way suggested.
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Branding is much more than logo and where it is placed on an object. It is an entire experience targeting the consumer, employee and stake holder. It is entirely about product recognition and generating brand equity, which in turn provides real value to the business. Apple are masters of this. These documents are sample proof of this at work.
It is all part of the Brand Experience.
Apple are about as brand-centric as it gets. They are a case study on how to manage a brand properly.
Perhaps next time you should familiarize yourself with the concept of branding and all it entails before you direct an unnecessary and ill advised rant (your words) at me or anyone else. Familiarity of the individuals background and knowledge of the subject might also be a good idea.
Comments
Company that is renowned for its brand-centric business practices uses branded paperwork.
It must be a slow news day.
Did you see the headings on those pages? "Ah, paperwork." "Ready, Set, Go." Details like that fascinate me. It suggests that even when making a document that very few people see, Apple sweats the small details.
Also, it's not branded paperwork. It's well-designed paperwork. There's a difference, though I suppose if you're the sort of person who still thinks a Mac is just a "branded computer" we'll have to disagree here.
Also also, I'm going to rant a second at you, because Apple is not brand-centric. I've got a Samsung phone that uses AT&T. The word Samsung appears three times on the phone's hardware, the word AT&T twice. When I open the phone, the AT&T logo is on the front screen and the back screen, and then it remains in the top bar no matter what I do. THAT'S branding for you. It's desperate, ugly branding. Meanwhile, if I total up ALL the Apple products I have with me, and that's a power cord, a laptop, an iPod touch, and an iPod cord, the Apple logo appears a total of three times, once a product; the name Apple appears a total of three times, once a product; I see the Apple logo briefly when I start up my Macbook Pro, but not when I open my iPod touch.
Mac products are very not branded, compared to their competitors' products. The thing is, Apple's brand has a reputation, unlike Samsung/Motorola/Nokia or Dell/HP, and so when you see an Apple logo it means something. When you see a Windows logo plastered on the front of your laptop you don't call it "brand-centric" because nobody cares about the Windows brand. So when people complain about Apple's logo being ubiquitous on their product, I scoff, because the complaint's really that Apple made stuff good enough that people recognize the name Apple over their competitors.
Let's be clear. My comment was made in jest at this subject appearing on HN and not at Apple. This was in no way suggested.
----
Branding is much more than logo and where it is placed on an object. It is an entire experience targeting the consumer, employee and stake holder. It is entirely about product recognition and generating brand equity, which in turn provides real value to the business. Apple are masters of this. These documents are sample proof of this at work. It is all part of the Brand Experience.
Apple are about as brand-centric as it gets. They are a case study on how to manage a brand properly.
Perhaps next time you should familiarize yourself with the concept of branding and all it entails before you direct an unnecessary and ill advised rant (your words) at me or anyone else. Familiarity of the individuals background and knowledge of the subject might also be a good idea.
http://en.wikipedia.org/wiki/Brand
I wrote this on my 24" iMac by the way.