Let's be clear. My comment was made in jest at this subject appearing on HN and not at Apple. This was in no way suggested.
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Branding is much more than logo and where it is placed on an object. It is an entire experience targeting the consumer, employee and stake holder. It is entirely about product recognition and generating brand equity, which in turn provides real value to the business. Apple are masters of this. These documents are sample proof of this at work.
It is all part of the Brand Experience.
Apple are about as brand-centric as it gets. They are a case study on how to manage a brand properly.
Perhaps next time you should familiarize yourself with the concept of branding and all it entails before you direct an unnecessary and ill advised rant (your words) at me or anyone else. Familiarity of the individuals background and knowledge of the subject might also be a good idea.
Comments
Let's be clear. My comment was made in jest at this subject appearing on HN and not at Apple. This was in no way suggested.
----
Branding is much more than logo and where it is placed on an object. It is an entire experience targeting the consumer, employee and stake holder. It is entirely about product recognition and generating brand equity, which in turn provides real value to the business. Apple are masters of this. These documents are sample proof of this at work. It is all part of the Brand Experience.
Apple are about as brand-centric as it gets. They are a case study on how to manage a brand properly.
Perhaps next time you should familiarize yourself with the concept of branding and all it entails before you direct an unnecessary and ill advised rant (your words) at me or anyone else. Familiarity of the individuals background and knowledge of the subject might also be a good idea.
http://en.wikipedia.org/wiki/Brand
I wrote this on my 24" iMac by the way.