Marketing guy here, once cleaned up that will be a massive 'trust' improvement. Though I'm a little confused, you seem to have a proxy scanner on one page and a kw tool on the new site... what are you doing? If your focusing on search volume and KW cost, Google have a very good tool for this so not sure why I would use you? I cant see a USP.
In general, the new website will help but probably less than most people think. The most important thing for a product is distribution channels until they build their own brand. For a product like yours (either) you need to get a view on what your expected customer life value is, what margin you expect to retain and then look at distribution channels you can fit. An obvious one is Adwords. Test using social as a knowledge point. Also look to resell your product via other seo 'experts' as you might get fast recognition through this.
I'm not kidding about the distribution focus. As a young marketer I was so concerned about a perfect website and content. Experience has taught me I will take a weak product & sale point coupled with good distribution over a great product/website with weak distribution any-day.
Comments
Marketing guy here, once cleaned up that will be a massive 'trust' improvement. Though I'm a little confused, you seem to have a proxy scanner on one page and a kw tool on the new site... what are you doing? If your focusing on search volume and KW cost, Google have a very good tool for this so not sure why I would use you? I cant see a USP.
In general, the new website will help but probably less than most people think. The most important thing for a product is distribution channels until they build their own brand. For a product like yours (either) you need to get a view on what your expected customer life value is, what margin you expect to retain and then look at distribution channels you can fit. An obvious one is Adwords. Test using social as a knowledge point. Also look to resell your product via other seo 'experts' as you might get fast recognition through this.
I'm not kidding about the distribution focus. As a young marketer I was so concerned about a perfect website and content. Experience has taught me I will take a weak product & sale point coupled with good distribution over a great product/website with weak distribution any-day.