I would think certain cases might have far higher click throughs in fact. For instance, if I'm searching for $FOOD near $LOCATION on my mobile phone, I would be incredibly likely to click an appropriate ad.
But they take you, the user, away from whatever it is you're actually doing. This is another case where the advertiser is going to have to see if their marketing message succeeds without the 'click through' to give them the warm and fuzzies.
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I would think certain cases might have far higher click throughs in fact. For instance, if I'm searching for $FOOD near $LOCATION on my mobile phone, I would be incredibly likely to click an appropriate ad.
But they take you, the user, away from whatever it is you're actually doing. This is another case where the advertiser is going to have to see if their marketing message succeeds without the 'click through' to give them the warm and fuzzies.