Doesn't this study just mean that Chitika's ads are half as likely to be cliked on from mobile users? It's only one data point without controlling for the type of ad. I wouldn't want to generalize to all mobile users based on just this study. Anything else out there that observed similar results?
Certainly for a mobile site I won't be using Chitika; instead I'll try another network. The numbers are clear :)
I would think certain cases might have far higher click throughs in fact. For instance, if I'm searching for $FOOD near $LOCATION on my mobile phone, I would be incredibly likely to click an appropriate ad.
But they take you, the user, away from whatever it is you're actually doing. This is another case where the advertiser is going to have to see if their marketing message succeeds without the 'click through' to give them the warm and fuzzies.
Comments
Doesn't this study just mean that Chitika's ads are half as likely to be cliked on from mobile users? It's only one data point without controlling for the type of ad. I wouldn't want to generalize to all mobile users based on just this study. Anything else out there that observed similar results?
Certainly for a mobile site I won't be using Chitika; instead I'll try another network. The numbers are clear :)
I would think certain cases might have far higher click throughs in fact. For instance, if I'm searching for $FOOD near $LOCATION on my mobile phone, I would be incredibly likely to click an appropriate ad.
But they take you, the user, away from whatever it is you're actually doing. This is another case where the advertiser is going to have to see if their marketing message succeeds without the 'click through' to give them the warm and fuzzies.