Yeah - or almost F2P. You can get AAA titles for $10-15, so they're almost there already. I think they've realised that releasing often is much more profitable. People are more inclined to pay a little fee many times, than one big one time fee. Even if the total adds up to more.
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The end result is that EA goes F2P for AAA games and makes it up on DLC/IAP.
Yeah - or almost F2P. You can get AAA titles for $10-15, so they're almost there already. I think they've realised that releasing often is much more profitable. People are more inclined to pay a little fee many times, than one big one time fee. Even if the total adds up to more.