I'm pretty sure that they just want to push more downloadable content on to you, and start releasing less and less complete games. Just look at the Battlefield-series, you have to buy four individual extra packages in order to play it (more or less), or you're basically stuck with the single player or empty servers. They also offer a "premium" service, where you get all the packages at a better price, but you have to pay up front.
Yeah - or almost F2P. You can get AAA titles for $10-15, so they're almost there already. I think they've realised that releasing often is much more profitable. People are more inclined to pay a little fee many times, than one big one time fee. Even if the total adds up to more.
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Knowing EA there is always a catch.
I'm pretty sure that they just want to push more downloadable content on to you, and start releasing less and less complete games. Just look at the Battlefield-series, you have to buy four individual extra packages in order to play it (more or less), or you're basically stuck with the single player or empty servers. They also offer a "premium" service, where you get all the packages at a better price, but you have to pay up front.
The end result is that EA goes F2P for AAA games and makes it up on DLC/IAP.
Yeah - or almost F2P. You can get AAA titles for $10-15, so they're almost there already. I think they've realised that releasing often is much more profitable. People are more inclined to pay a little fee many times, than one big one time fee. Even if the total adds up to more.