While posting your prices may seem like a good idea, I'd recommend not doing it in most cases. I say most cases, because I think it depends on the type of client you're going after.
In my experience, most clients that actually pay a fair amount of money are those that understand what their getting into. These clients understand that they'll be forking out $20k - $40k for a project. So, in these cases, posting prices is irrelevant. They just want the best person for the job. Your sales challenge will be elsewhere.
Now, if you're targeting the mom and pops in town and their average budget is $2k, then posting your price MIGHT help. BUT, this is simply a race to the bottom. If your rate for a project is $2k, but a competitor will do it for $1.5k, who will the budget minded client choose? Based off of the price alone, you've just scared away the client. You probably won't even get the opportunity of an in-person meeting.
Bottom line, choose your clients carefully. If they pick you because you're the cheapest, you might have bigger problems ahead of you...
The difference is posting a price for your consulting product, which should be well-defined by the consultant and with a pre-determined scope and time budget. Every example mentioned is for a product.
For your typical client engagement, yes, you won't want to post prices. Unless your business is well-defined enough to be able to target specific types of clients, each with its own landing page and predictable project scope.
Sure. But the idea is to do a quick ice breaker project that can later turn into a larger one down the road. Hence in that case a $500 - $2000 structured project makes sense, I think.
I used to work in the printing industry. I thought that if I got a small order, like a set of business cards, it would be a great way to break the ice. It almost never worked.
Businesses are in business to make money. If you can provide value (I'm not saying you can't) and they see an ROI on their money, they'll pay. They want a solution to their problem AND they want to work with someone they like and trust.
Comments
While posting your prices may seem like a good idea, I'd recommend not doing it in most cases. I say most cases, because I think it depends on the type of client you're going after.
In my experience, most clients that actually pay a fair amount of money are those that understand what their getting into. These clients understand that they'll be forking out $20k - $40k for a project. So, in these cases, posting prices is irrelevant. They just want the best person for the job. Your sales challenge will be elsewhere.
Now, if you're targeting the mom and pops in town and their average budget is $2k, then posting your price MIGHT help. BUT, this is simply a race to the bottom. If your rate for a project is $2k, but a competitor will do it for $1.5k, who will the budget minded client choose? Based off of the price alone, you've just scared away the client. You probably won't even get the opportunity of an in-person meeting.
Bottom line, choose your clients carefully. If they pick you because you're the cheapest, you might have bigger problems ahead of you...
The difference is posting a price for your consulting product, which should be well-defined by the consultant and with a pre-determined scope and time budget. Every example mentioned is for a product.
For your typical client engagement, yes, you won't want to post prices. Unless your business is well-defined enough to be able to target specific types of clients, each with its own landing page and predictable project scope.
Sure. But the idea is to do a quick ice breaker project that can later turn into a larger one down the road. Hence in that case a $500 - $2000 structured project makes sense, I think.
I used to work in the printing industry. I thought that if I got a small order, like a set of business cards, it would be a great way to break the ice. It almost never worked.
Businesses are in business to make money. If you can provide value (I'm not saying you can't) and they see an ROI on their money, they'll pay. They want a solution to their problem AND they want to work with someone they like and trust.