Helps, but this arrow is really invisible, because you see the letters first, not the arrow - your brain is not wired to decode letters this way. The Amazon logo is more clever in that sense.
Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
Very interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.
Comments
Have you ever noticed the arrow in the FedEx logo? I'm always surprised how few people have "seen" it.
Go look now: https://www.google.com/#q=fedex+logo if you don't know what I'm talking about
http://xkcd.com/960/
No matter how many times people show me that arrow, I just cannot see it. Maybe I'm a visual idiot.
Helps? http://toneiusmaximus.files.wordpress.com/2010/01/090113-fed...
Helps, but this arrow is really invisible, because you see the letters first, not the arrow - your brain is not wired to decode letters this way. The Amazon logo is more clever in that sense.
Personally, I prefer the taiwanese recycling symbol: http://en.wikipedia.org/wiki/File:Recycle_symbol_Taiwan.svg
Can't believe I never caught that until now... and now I can't "unsee" it. Impressive.
Whoa, that is so well done that it is almost subliminal.
Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
Here's a good write-up on the Fedex logo..
http://www.fastcodesign.com/1671067/the-story-behind-the-fam...
Very interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.