Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
Very interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.
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Wow. I wonder if there is any subliminal power to the FedEx and Amazon arrows. Shouldn't be too hard to AB test, which makes me think it was deliberate.
Here's a good write-up on the Fedex logo..
http://www.fastcodesign.com/1671067/the-story-behind-the-fam...
Very interesting. Thank you for sharing! They're a very early adopter of technology enabled supply chain integration, so it's interesting to see where else they are on the leading edge.