In addition to the principle Karunamon mentioned, made up names have greater protection than words in common usage. Microsoft isn't as exotic as Xerox and Kodak, deliberately completely made up, but it still gets a greater degree of protection than, say, Apple.
In everything I've ever done or been involved with in startups, I'm not sure anything besides people was more complicated than trademark law.
Unfortunately, my Amazon search and Google fu isn't good enough to find the book I learned most of this from, but if you're really interested in this, it requires a book level and length treatment. E.g. did you known Owens Corning has a mark regarding the color pink? (Only, or at least originally in the context of insulation.)
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In addition to the principle Karunamon mentioned, made up names have greater protection than words in common usage. Microsoft isn't as exotic as Xerox and Kodak, deliberately completely made up, but it still gets a greater degree of protection than, say, Apple.
Well, karunamon seems to be disagreeing with me where you are agreeing with me. Any further clarification would be interesting. Thanks.
In everything I've ever done or been involved with in startups, I'm not sure anything besides people was more complicated than trademark law.
Unfortunately, my Amazon search and Google fu isn't good enough to find the book I learned most of this from, but if you're really interested in this, it requires a book level and length treatment. E.g. did you known Owens Corning has a mark regarding the color pink? (Only, or at least originally in the context of insulation.)
In between, I'm not sure, but try the usual suspects like Wikipedia: https://en.wikipedia.org/wiki/Trademark
That is a new one on me. I guess it makes sense though.. along those same lines, UPS has a trademark on a very specific shade of brown (hex 644117).