In everything I've ever done or been involved with in startups, I'm not sure anything besides people was more complicated than trademark law.
Unfortunately, my Amazon search and Google fu isn't good enough to find the book I learned most of this from, but if you're really interested in this, it requires a book level and length treatment. E.g. did you known Owens Corning has a mark regarding the color pink? (Only, or at least originally in the context of insulation.)
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In everything I've ever done or been involved with in startups, I'm not sure anything besides people was more complicated than trademark law.
Unfortunately, my Amazon search and Google fu isn't good enough to find the book I learned most of this from, but if you're really interested in this, it requires a book level and length treatment. E.g. did you known Owens Corning has a mark regarding the color pink? (Only, or at least originally in the context of insulation.)
In between, I'm not sure, but try the usual suspects like Wikipedia: https://en.wikipedia.org/wiki/Trademark
That is a new one on me. I guess it makes sense though.. along those same lines, UPS has a trademark on a very specific shade of brown (hex 644117).