Well, "iPad Air" text in an underwater scene has more unfortunate resonance with a story about an airliner crashing into the ocean than just the "ocean" connection.

In a print newspaper, this is the kind of association of advertiser and story that would have been actively avoided by a human (and which, from what I've heard -- though I have no direct experience -- advertisers would be irate about and even cancel accounts over if it wasn't avoided.)