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Comment on New York Times learns the possible risks of programmatic advertising

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reproduced without further comment

Maybe you should add a comment? What's the problem?

Only thing I can think of is the jet in the ocean and a picture of the ocean, but that's a stretch.

Well, "iPad Air" text in an underwater scene has more unfortunate resonance with a story about an airliner crashing into the ocean than just the "ocean" connection.

In a print newspaper, this is the kind of association of advertiser and story that would have been actively avoided by a human (and which, from what I've heard -- though I have no direct experience -- advertisers would be irate about and even cancel accounts over if it wasn't avoided.)

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