I'm not an employee so I don't speak for Breadbox, but I would imagine they're:
A) Staying lean. A web app means web developers, probably 2-3 (they could probably get by with one right now, or even just a contractor).
B) Making it easy to interface with. You don't need to remember anything, all you need to do is respond when they text you.
SMS is even more efficient than push notifications, since those would require them to build two native apps (if they only build one, they lose a big potential market). Not to mention, you still lose out on customers without smartphones; not as much of a problem these days, but I'm sure they have customers on feature phones.
Also, push notifications can get lost in the shuffle - when one gets a text, though, one typically responds immediately.
SMS is expensive to send, but they may have a way around that, or they just crunched the numbers and save money on SMS over more developers.
Comments
I'm not an employee so I don't speak for Breadbox, but I would imagine they're:
A) Staying lean. A web app means web developers, probably 2-3 (they could probably get by with one right now, or even just a contractor).
B) Making it easy to interface with. You don't need to remember anything, all you need to do is respond when they text you.
SMS is even more efficient than push notifications, since those would require them to build two native apps (if they only build one, they lose a big potential market). Not to mention, you still lose out on customers without smartphones; not as much of a problem these days, but I'm sure they have customers on feature phones.
Also, push notifications can get lost in the shuffle - when one gets a text, though, one typically responds immediately.
SMS is expensive to send, but they may have a way around that, or they just crunched the numbers and save money on SMS over more developers.