I'm not an employee so I don't speak for Breadbox, but I would imagine they're:
A) Staying lean. A web app means web developers, probably 2-3 (they could probably get by with one right now, or even just a contractor).
B) Making it easy to interface with. You don't need to remember anything, all you need to do is respond when they text you.
SMS is even more efficient than push notifications, since those would require them to build two native apps (if they only build one, they lose a big potential market). Not to mention, you still lose out on customers without smartphones; not as much of a problem these days, but I'm sure they have customers on feature phones.
Also, push notifications can get lost in the shuffle - when one gets a text, though, one typically responds immediately.
SMS is expensive to send, but they may have a way around that, or they just crunched the numbers and save money on SMS over more developers.
Comments
Looks like a great idea and I signed up to be notified if/when you'll be launching in Vancouver, B.C.!
The price also seems reasonable - we use Cobs Bread for our fresh bread, and a loaf is between $4 and $6.
But I'm curious why SMS was chosen, instead of through a web app? Is the purchase charged through the phone bill this way?
And how will the product be packaged in order to prevent squirrels or other animals from taking a bite if the customer isn't home?
I'm not an employee so I don't speak for Breadbox, but I would imagine they're:
A) Staying lean. A web app means web developers, probably 2-3 (they could probably get by with one right now, or even just a contractor).
B) Making it easy to interface with. You don't need to remember anything, all you need to do is respond when they text you.
SMS is even more efficient than push notifications, since those would require them to build two native apps (if they only build one, they lose a big potential market). Not to mention, you still lose out on customers without smartphones; not as much of a problem these days, but I'm sure they have customers on feature phones.
Also, push notifications can get lost in the shuffle - when one gets a text, though, one typically responds immediately.
SMS is expensive to send, but they may have a way around that, or they just crunched the numbers and save money on SMS over more developers.