We were struggling to get traction in the market (http://portalcharts.com). We did a $500 advertising spend on Facebook tailored towards our target geography and demographic. The results were excellent: CPA < $1 per sign-up.
Thanks, I started already playing around with Facebook ads a while ago and I really do like it but I noticed that some of the users do create accounts they don't interact too much with the site or visit just one page. Of course this could be also a problem with the site and not the traffic. Since the tests I did a while ago I have improved the site a lot and I will start soon testing this more heavily again.
Comments
Facebook advertising.
We were struggling to get traction in the market (http://portalcharts.com). We did a $500 advertising spend on Facebook tailored towards our target geography and demographic. The results were excellent: CPA < $1 per sign-up.
Thanks, I started already playing around with Facebook ads a while ago and I really do like it but I noticed that some of the users do create accounts they don't interact too much with the site or visit just one page. Of course this could be also a problem with the site and not the traffic. Since the tests I did a while ago I have improved the site a lot and I will start soon testing this more heavily again.