Ask HN: How to promote a new site and get users?
I am getting close on completing a project that I am working on for the last 2 years and now the most important part is starting: getting users to the site and growing the sites traffic.
What are the best ways to promote a new site and getting initial users? Should I hire a PR company?
Comments
Here is a good HN post on the topic: https://news.ycombinator.com/item?id=341288
Nice post, thank you!
Facebook advertising.
We were struggling to get traction in the market (http://portalcharts.com). We did a $500 advertising spend on Facebook tailored towards our target geography and demographic. The results were excellent: CPA < $1 per sign-up.
Thanks, I started already playing around with Facebook ads a while ago and I really do like it but I noticed that some of the users do create accounts they don't interact too much with the site or visit just one page. Of course this could be also a problem with the site and not the traffic. Since the tests I did a while ago I have improved the site a lot and I will start soon testing this more heavily again.
Check this out. It should help put everything together.
http://www.quicksprout.com/the-definitive-guide-to-growth-ha...
Is it for Zanda? :)
If yes, good old SEO is a great way to gain users. Especially for long tail keywords.
Yes it is for Zanda :), I agree SEO is one of the most important things or maybe the most important thing. I keep improving and optimizing everything and I am working on it all the time.
I really enjoyed some of the tips in the book Start Small, Stay Small.
Just bought the book, thanks for the tip.