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Comment on The Million Dollar Homepage (2005)

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That was my first "business idea". After seeing it take off so rapidly. I setup first clone in my country and donated all profits to charity. It was not much, about $2000 in total but I learned a ton of useful stuff which helped me later to progress to bigger and more profitable things. What I learned back then is that if something works in one country, you can usually replicate it with some success elsewhere. I have taken that lesson and most of my successes in recent years been due to this "copy" strategy.

People remember who did something first, and who did something best. If you're neither of those people, then try making your ideas faster or better

Alternatively, if you can't be first in a category then invent a new category in which you are first.

Who was the first human in space? Who was the second?

Who was the first human to orbit the Earth? Who was the second?

Who was the first human to set foot on the moon? The second? The third?

I remember this from a book. Was it 22 immutable laws of marketing?

Yeah, it's the second law. One of the first marketing books I read that convinced me marketing wasn't all puffery.

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