Comment on The Million Dollar Homepage (2005)parentComments−jfarmer13yAlternatively, if you can't be first in a category then invent a new category in which you are first.Who was the first human in space? Who was the second?Who was the first human to orbit the Earth? Who was the second?Who was the first human to set foot on the moon? The second? The third?−jcmoscon13yI remember this from a book. Was it 22 immutable laws of marketing?−jfarmer13yYeah, it's the second law. One of the first marketing books I read that convinced me marketing wasn't all puffery.
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Alternatively, if you can't be first in a category then invent a new category in which you are first.
Who was the first human in space? Who was the second?
Who was the first human to orbit the Earth? Who was the second?
Who was the first human to set foot on the moon? The second? The third?
I remember this from a book. Was it 22 immutable laws of marketing?
Yeah, it's the second law. One of the first marketing books I read that convinced me marketing wasn't all puffery.