I asked this in a question above, would a company news section accomplish the same objective of a blog? i.e. Ticket Trunk sponsors charity event (news) vs Why we sponsor Charities (Blog).
To my limited understanding they would and if that's the case, then is having a news section itself an SEO strategy?
A news section looks more official; a blog section gets more traffic. If you have enough time for both, do it; if you have to pick, do a blog.
One problem with a news section is that you can't do one if you aren't generating news. Your blog can be trivial, but your news section needs to have higher standards.
Comments
I asked this in a question above, would a company news section accomplish the same objective of a blog? i.e. Ticket Trunk sponsors charity event (news) vs Why we sponsor Charities (Blog).
To my limited understanding they would and if that's the case, then is having a news section itself an SEO strategy?
A news section looks more official; a blog section gets more traffic. If you have enough time for both, do it; if you have to pick, do a blog.
One problem with a news section is that you can't do one if you aren't generating news. Your blog can be trivial, but your news section needs to have higher standards.