Nathan, you're really coming out with some great posts. Please continue.
I saw another great post on this topic on the VWO blog recently which suggests reversing your pricing table to show the most expensive test first as an A/B test idea, and relates it to the "primacy effect":
I'm testing it now (no conclusive results yet), but I think it makes a lot of sense. I would love to see an A/B test of this on The App Design Handbook's sales page.
Comments
Nathan, you're really coming out with some great posts. Please continue.
I saw another great post on this topic on the VWO blog recently which suggests reversing your pricing table to show the most expensive test first as an A/B test idea, and relates it to the "primacy effect":
http://visualwebsiteoptimizer.com/split-testing-blog/pricing...
I'm testing it now (no conclusive results yet), but I think it makes a lot of sense. I would love to see an A/B test of this on The App Design Handbook's sales page.
The advice of showing the most expensive item first is in the book Influence. They run a few tests, confirming that it does lead to more sales.
http://www.amazon.com/dp/006124189X/ref=r_soa_w_d
Very cool, didn't know that. I hadn't gotten around to reading Influence yet, but I'll probably do that this weekend.
Thanks!