Living Social probably runs into the same exact problems, but we'd have to test Living Social users specifically. What's interesting is that in the qualitative research, we found merchants speaking favorably about Living Social vs. about Groupon. Customers seemed to be a bit more affluent, as well, almost indicating that a lot of "BuyWithMe" users switched over to LS, instead of focusing on Gilt deals.

I think this shows I've read too much about daily deals.