Interesting article, when I read the headline my thoughts were: What about Living Social the company that Amazon has written off as a dead investment that cant IPO and will be gone well before Groupon?
There is a lot Groupon can do to perform and the huge war chest they built from the IPO has given them a great runway to do so.
Living Social probably runs into the same exact problems, but we'd have to test Living Social users specifically. What's interesting is that in the qualitative research, we found merchants speaking favorably about Living Social vs. about Groupon. Customers seemed to be a bit more affluent, as well, almost indicating that a lot of "BuyWithMe" users switched over to LS, instead of focusing on Gilt deals.
I think this shows I've read too much about daily deals.
Comments
Interesting article, when I read the headline my thoughts were: What about Living Social the company that Amazon has written off as a dead investment that cant IPO and will be gone well before Groupon?
There is a lot Groupon can do to perform and the huge war chest they built from the IPO has given them a great runway to do so.
Living Social probably runs into the same exact problems, but we'd have to test Living Social users specifically. What's interesting is that in the qualitative research, we found merchants speaking favorably about Living Social vs. about Groupon. Customers seemed to be a bit more affluent, as well, almost indicating that a lot of "BuyWithMe" users switched over to LS, instead of focusing on Gilt deals.
I think this shows I've read too much about daily deals.