Hey Charlie, the second slide was just another example showing contrast between plain and fancy -- more of a talking point during the class. Both of them were reader submitted so I didn't have any data.
It's something I'm interested to test a little more. In general, plain text is a pretty safe, high performing option. However, I've heard that a well designed HTML email has done better in A/B tests. I want to find the proof.
Awesome. Yeah, I feel like it's the kind of thing where people opening their data could be really useful for everyone. (Though I recognize the difficulty in accounting for all the variables in terms of audience, message, design, etc.) I signed up for your newsletter; if you ever do scare up more data on it, it could make for a great note.
Comments
Hey Charlie, the second slide was just another example showing contrast between plain and fancy -- more of a talking point during the class. Both of them were reader submitted so I didn't have any data.
It's something I'm interested to test a little more. In general, plain text is a pretty safe, high performing option. However, I've heard that a well designed HTML email has done better in A/B tests. I want to find the proof.
Awesome. Yeah, I feel like it's the kind of thing where people opening their data could be really useful for everyone. (Though I recognize the difficulty in accounting for all the variables in terms of audience, message, design, etc.) I signed up for your newsletter; if you ever do scare up more data on it, it could make for a great note.