Hey Charlie, the second slide was just another example showing contrast between plain and fancy -- more of a talking point during the class. Both of them were reader submitted so I didn't have any data.
It's something I'm interested to test a little more. In general, plain text is a pretty safe, high performing option. However, I've heard that a well designed HTML email has done better in A/B tests. I want to find the proof.
Awesome. Yeah, I feel like it's the kind of thing where people opening their data could be really useful for everyone. (Though I recognize the difficulty in accounting for all the variables in terms of audience, message, design, etc.) I signed up for your newsletter; if you ever do scare up more data on it, it could make for a great note.
Comments
Those slides are fantastic. Seriously great content, especially the "start the e-mail with the template" slide. Thanks for linking that.
On the second "simple or fancy" slide, what were the results of the data on that? Same (general) results as the first slide?
Hey Charlie, the second slide was just another example showing contrast between plain and fancy -- more of a talking point during the class. Both of them were reader submitted so I didn't have any data.
It's something I'm interested to test a little more. In general, plain text is a pretty safe, high performing option. However, I've heard that a well designed HTML email has done better in A/B tests. I want to find the proof.
Awesome. Yeah, I feel like it's the kind of thing where people opening their data could be really useful for everyone. (Though I recognize the difficulty in accounting for all the variables in terms of audience, message, design, etc.) I signed up for your newsletter; if you ever do scare up more data on it, it could make for a great note.