Comment on Selling Form, Not Just Function: What Prada Can Teach UsparentComments−whatusername13yHave you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...He puts an interesting spin on the fact that in a world of declining physical resources - increasing the intangible value of products is very valuable.
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Have you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...
He puts an interesting spin on the fact that in a world of declining physical resources - increasing the intangible value of products is very valuable.