Comment on Selling Form, Not Just Function: What Prada Can Teach UsComments−mcantelon13yTLDR: The value of luxury goods is a result of marketing/design, not features. Pretty well-known principle.−whatusername13yHave you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...He puts an interesting spin on the fact that in a world of declining physical resources - increasing the intangible value of products is very valuable.−dageshi13yTrue, but it's not so bad to be reminded of things like this every so often with a nice real world example.
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TLDR: The value of luxury goods is a result of marketing/design, not features. Pretty well-known principle.
Have you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...
He puts an interesting spin on the fact that in a world of declining physical resources - increasing the intangible value of products is very valuable.
True, but it's not so bad to be reminded of things like this every so often with a nice real world example.