One of the tricks of the startup dance is attaching improvement to revenue. Any work that’s done to support new customers will get approved. And work that looks like a loss leader, such as to retain existing customers, they may lean on the business or support people to paper over.
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I am pretty sure it was a lack of demand that killed the startup. Either of these are valid problems and quite easy to deploy and work with.
One of the tricks of the startup dance is attaching improvement to revenue. Any work that’s done to support new customers will get approved. And work that looks like a loss leader, such as to retain existing customers, they may lean on the business or support people to paper over.