Nothing was wrong, it's just the general perception of customers has shifted.
The internet was full of comments very similar to what you can read here, lacking specific details and objective critical analysis, all saying how behind the times and inconvenient current Apple UIs were. How bad skeuomorphic approach is in general. How not modern it is.
And then it changed with iOS 7. The reaction was exactly what it is now.
Comments
Nothing was wrong, it's just the general perception of customers has shifted.
The internet was full of comments very similar to what you can read here, lacking specific details and objective critical analysis, all saying how behind the times and inconvenient current Apple UIs were. How bad skeuomorphic approach is in general. How not modern it is.
And then it changed with iOS 7. The reaction was exactly what it is now.
Not of customers. Of idiotic graphic designers, who always fall for the latest fad.
And marketers, who would rather have a worse product because it stands out (which makes it easier for them to sell).