I'd gladly pay £100 or more.. If I actually believed the product would work on me. However, there is so much crap and scams on the internet that it is hard to believe a web site programme would be effective. All the thousands of "get abs in six weeks!" ads has made me cynical. Maybe if someone I trusted had taken the programme and could recommend it to me it would put be over the trust threshold.
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I'd gladly pay £100 or more.. If I actually believed the product would work on me. However, there is so much crap and scams on the internet that it is hard to believe a web site programme would be effective. All the thousands of "get abs in six weeks!" ads has made me cynical. Maybe if someone I trusted had taken the programme and could recommend it to me it would put be over the trust threshold.
Yep peer referral is the most powerful driver - you've echoed the view of pretty much every sleep sufferer I've interviewed!
The Boots partnership was in part to try to build that trust (and therefore value).