Sidenote on marketing: this is probably an amazing screen, but the gadgetmarketspeak designation of "Pure Motion HD+" makes me tune out instantly.
The cleverness of "retina display" was that a single explanatory sentence told you everything you need to know - this phone has better resolution than your eyes can fully perceive.
"Pure Motion HD+" means nothing to me - is that better or worse than 'true HD'? (For that matter, was the original just plain 'HD' actually fake HD?)
I had the unfortunate experience of trying to gauge displays at Best Buy yesterday, where machines in the same category would variously have resolution designations from "1280x800" to "SXGA" to "True HD" to nothing whatsoever, depending on what they thought sounded best, and the cumulative effect was that I felt less aware of my purchase options looking at the actual machines than simply checking opinions on Newegg.
I can't imagine trying to navigate that process as a consumer with other priorities in life. And they wonder why Apple has such healthy profit margins in comparison...
There are some things other companies never seem to learn from apple:
1) Differentiating their phones by weird model numbers that no one remembers
2) Making product announcements with no details about price and availability
3) Cramming all kind of high end features and adding non catchy names like this PureGodKnowsWhatEver+ in their product descriptions and praying people will buy them.
Both are marketing gimmick at the end of the day. And Apple (Jobs) has been leading in that department very well - Nokia had 3G long before iPhone 3G was released. Nokia had multitasking long before it was there in iPhone 4. And Nokia E6 had a PPI of 328, much before 'Retina Display' was advertised... and such high PPI is useless except for marketing anyway.
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Sidenote on marketing: this is probably an amazing screen, but the gadgetmarketspeak designation of "Pure Motion HD+" makes me tune out instantly.
The cleverness of "retina display" was that a single explanatory sentence told you everything you need to know - this phone has better resolution than your eyes can fully perceive.
"Pure Motion HD+" means nothing to me - is that better or worse than 'true HD'? (For that matter, was the original just plain 'HD' actually fake HD?)
I had the unfortunate experience of trying to gauge displays at Best Buy yesterday, where machines in the same category would variously have resolution designations from "1280x800" to "SXGA" to "True HD" to nothing whatsoever, depending on what they thought sounded best, and the cumulative effect was that I felt less aware of my purchase options looking at the actual machines than simply checking opinions on Newegg.
I can't imagine trying to navigate that process as a consumer with other priorities in life. And they wonder why Apple has such healthy profit margins in comparison...
There are some things other companies never seem to learn from apple:
1) Differentiating their phones by weird model numbers that no one remembers
2) Making product announcements with no details about price and availability
3) Cramming all kind of high end features and adding non catchy names like this PureGodKnowsWhatEver+ in their product descriptions and praying people will buy them.
4) Have real products that people can play with in stores (last time I was at Best Buy, not a single phone worked)
5) Support products long after they are released
Both are marketing gimmick at the end of the day. And Apple (Jobs) has been leading in that department very well - Nokia had 3G long before iPhone 3G was released. Nokia had multitasking long before it was there in iPhone 4. And Nokia E6 had a PPI of 328, much before 'Retina Display' was advertised... and such high PPI is useless except for marketing anyway.