"The web page could be much more reader friendly (and less about you)."
I thought the same thing -- and moving the features and demo above "The Mission" is a great first step.
People generally don't care why you are doing something -- they want to know what your product/service/app is going to do for them.
Make "The Mission" into their mission ... how your app is going to help them ... and I think you'll see a lot more success. (Would be really interesting to do an A/B test on that!)
Comments
"The web page could be much more reader friendly (and less about you)."
I thought the same thing -- and moving the features and demo above "The Mission" is a great first step.
People generally don't care why you are doing something -- they want to know what your product/service/app is going to do for them.
Make "The Mission" into their mission ... how your app is going to help them ... and I think you'll see a lot more success. (Would be really interesting to do an A/B test on that!)
Congrats on launching!
Great idea, I'll rework the copy to that effect.