The web page could be much more reader friendly (and less about you).
Specifically, the reader shouldn't have to search around the page to get a clear picture of what the app does. The top section of text (The Mission) does very little to explain the app. It says that you built this app to scratch your own itch (which is nice for you, but which we don't care about)... and it asks your readers for favors before we even know what the app is.
I'd dramatically shorten this. At the very least, the features section should go ahead of the request that we tell our friends about it.
I know this page is just something temporary to get the word out, but it will be more engaging and effective with small changes to make it more reader-oriented.
Thanks a lot for the feedback! I added the Mission bit to drive some social behaviour for the launch. I definitely agree that it detracts from marketing the app's features. I'll work on making it less prominent!
I'm curious why you didn't use the stock iTunes app store badge. That might convert slightly better if you get some site traffic.
You should make sure to go through AppCod.es preso on app store SEO. I am regularly amazed at how bad my competitors are on their app keywords. http://www.appcod.es/
You should go sign up with LinkShare and whatever the other iTunes affiliates are and work out your affiliate link from your site. 5% of the sales through your site might not be much now, but it's free money.
"The web page could be much more reader friendly (and less about you)."
I thought the same thing -- and moving the features and demo above "The Mission" is a great first step.
People generally don't care why you are doing something -- they want to know what your product/service/app is going to do for them.
Make "The Mission" into their mission ... how your app is going to help them ... and I think you'll see a lot more success. (Would be really interesting to do an A/B test on that!)
Comments
The web page could be much more reader friendly (and less about you).
Specifically, the reader shouldn't have to search around the page to get a clear picture of what the app does. The top section of text (The Mission) does very little to explain the app. It says that you built this app to scratch your own itch (which is nice for you, but which we don't care about)... and it asks your readers for favors before we even know what the app is.
I'd dramatically shorten this. At the very least, the features section should go ahead of the request that we tell our friends about it.
I know this page is just something temporary to get the word out, but it will be more engaging and effective with small changes to make it more reader-oriented.
Thanks a lot for the feedback! I added the Mission bit to drive some social behaviour for the launch. I definitely agree that it detracts from marketing the app's features. I'll work on making it less prominent!
I'm curious why you didn't use the stock iTunes app store badge. That might convert slightly better if you get some site traffic.
You should make sure to go through AppCod.es preso on app store SEO. I am regularly amazed at how bad my competitors are on their app keywords. http://www.appcod.es/
You should go sign up with LinkShare and whatever the other iTunes affiliates are and work out your affiliate link from your site. 5% of the sales through your site might not be much now, but it's free money.
Awesome, thank you.
"The web page could be much more reader friendly (and less about you)."
I thought the same thing -- and moving the features and demo above "The Mission" is a great first step.
People generally don't care why you are doing something -- they want to know what your product/service/app is going to do for them.
Make "The Mission" into their mission ... how your app is going to help them ... and I think you'll see a lot more success. (Would be really interesting to do an A/B test on that!)
Congrats on launching!
Great idea, I'll rework the copy to that effect.
Moved the Features and Demo sections above the Mission. :)
I'm really impressed with how responsive you've been with comments on this page (and by quickly you are incorporating feedback).
I think that's a great sign, and I hope the app really takes off!