Comment on The Cost of a LogoparentComments−_delirium14yIn the case of BP's rebranding, the numbers quoted here seem to be mainly BP-side spending, such as replacing signage on facilities and repainting vehicles: http://www.telegraph.co.uk/news/uknews/1350238/BP-attacked-o...
Comments
In the case of BP's rebranding, the numbers quoted here seem to be mainly BP-side spending, such as replacing signage on facilities and repainting vehicles: http://www.telegraph.co.uk/news/uknews/1350238/BP-attacked-o...