The designer does the rebranding, not the customer. This means generating all the new style guides, promotional material templates, business cards, even sometimes ad templates.
All of that derives from the logo/wordmark, but it's usually the majority of the work.
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The designer does the rebranding, not the customer. This means generating all the new style guides, promotional material templates, business cards, even sometimes ad templates.
All of that derives from the logo/wordmark, but it's usually the majority of the work.
In the case of BP's rebranding, the numbers quoted here seem to be mainly BP-side spending, such as replacing signage on facilities and repainting vehicles: http://www.telegraph.co.uk/news/uknews/1350238/BP-attacked-o...