Xbox 360s were sold at a loss until years after launch. (MS made their money on license sales from games.) At a production run of a few tens of thousands, the Ouya is not much better off than a full-custom hardware build, and it's difficult to make such a box for ~$100.
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Xbox 360s were sold at a loss until years after launch. (MS made their money on license sales from games.) At a production run of a few tens of thousands, the Ouya is not much better off than a full-custom hardware build, and it's difficult to make such a box for ~$100.